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Reasons Why Digital Marketing is the Best Job in the World

Digital marketing covers all marketing efforts that use any kind of electronic device with the internet. Businesses make use of various digital platforms such as search engines, social media, electronic mail or e-mail, and their websites to connect with current and potential customers.

“Digital” has been the buzzword for a few years now and many people have sworn that it’s just another “phase”. But the reality is that the Digital Marketing flame is becoming stronger and fiercer with every passing day.

Digital Marketing Jobs is here to stay.
And if you haven’t jumped on the bandwagon yet because of your doubts about it, we’re going to give you reasons why a job in digital marketing is better than your current job. By the end of this article, you will be Googling how to become a Digital Internet marketer yourself!

1. Recession – Proof Industry
Digital Marketing is a recession proof industry! There has never been a point of time in history that the marketing sector went out of business. As long as there are consumers, there will be a need for marketing.

Clearly, the term “digital marketing” has skyrocketed. Not just that, in Q1 2017, 214 tech start-ups raised about $1.46 Bn in funding! This clearly shows the upward pattern in digital.

Adding to that, the highlighting benefit about the digital industry is that it caters to every industry sector - gainers or losers - thus making the digital sector a big gainer in the end!

Plus, the growing quantity of Internet users (currently, half the world populace uses the internet from their desktops and phones) worldwide has fuelled the need for digital jobs worldwide!

Nothing like getting a steady, secure and recession - proof job, is there?

2. Huge Demand For Digital Marketers
Marketing is the most important aspect of a business. While some people may disagree, and say that product development is the most important, it is vital to remember that there wouldn’t be any product if market research hadn’t been undertaken in the first place. The sudden penetration of smartphones, personal computers and internet to the masses has changed the media consumption and buying behaviour of consumers. Traditional marketing methods are no longer enough to reach customers.

Today, every company in the world deploys digital marketing in some form or other, whether they are small mom-and-pop stores who use WhatsApp as a means to communicate with their market or big conglomerates that use Inbound Marketing, Social Media Marketing, Email Marketing, Re-Marketing, etc as part of their digital strategy.

However, there are not nearly enough digital professionals to fill this demand space. By taking up a job in the digital sector, you will be in high demand and in a position to negotiate your salary. Not only that, you can be in a sector of your choice and will be in the midst of this exciting period of the digital revolution! This is another reason Digital Marketing is of increasing importance!

3. There’s A Place for Everyone in Digital Marketing
Whether you have a creative bent or an analytical bent, a background in science or a background in arts, the digital marketing industry is open to everyone and everyone can find something in the sector that they can enjoy. This specialty will also help broaden your networking. 

4. An Envious Working Environment
The employers in the digital industry strive to make the workplace as casual, desirable as possible and creative. Flexible timings, informal dress code and culture, loads of food and drinks and company outings to keep things interesting! Definitely a work environment to envy.
Another aspect is that, since you have to accomplish your work from round the internet, you can work from anywhere as long as the job is accomplished! Who wouldn’t want to master time management now?

5. Learn Something New Every Day In Digital Marketing
The rate at which technology is changing is unbelievable from new social platforms to algorithm updates and mobile technologies; every day brings a new challenge and an opportunity. A digital internet marketer is supposed to stay updated of these changes and adapt them in the digital strategies and practices. Your work day will never be the same and, indeed, every year will be different from the previous one. You will never hear a digital internet marketer say, “My job is too monotonous!” and if someone is tired of their role, they can easily switch their role or upskill themselves as all career aspects of digital marketing are interlinked and cross training across skills is easy. This is another reason Digital Marketing is of increasing importance!


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