Your Culture Is Your Brand: A Guide on How to Improve Company Culture

53% of employees say they are unhappy at work. 

While there are many factors that could cause a worker to be unhappy, company culture may be at the root of this problem. And, the responsibility doesn't always completely lie on the company itself. But, also on outdated beliefs and procedures in the workplace in general. 

Knowing how to improve company culture, however, may solve a lot of the issues that workers face. 

If you've ever worked a job where the culture was less than ideal, you know how hard it is to remain in these spaces. You might love the work you're doing but still go home from work feeling exhausted, stressed, and disgruntled from the daily grind.

What we need to understand as companies is that people have a duty to take care of themselves and need to feel like they belong. Our job as leaders is to create a company culture that is conducive to these needs and supports them.

Read on to discover how to improve company culture to reduce problems, support employee needs, and define your company's identity. 

1. Provide Training

58% of managers don't receive any managerial training. Not only does this mean that the leaders of the company don't necessarily know how to lead, but also that they may not be confident at what they do. 

Hiring someone and expecting them to instinctively know how to do the job isn't practical. It can also leave people feeling more alienated because they may not be certain about how to best promote the company's values. 

No matter how much experience people have, provide training to all employees and managers. Even if they are great leaders, knowing how to lead your specific team within your company's culture can make all the difference. It also keeps everyone the same page reducing problems and conflicting ideas later on. 

2. Offer Support

65% of employees report they are actively disengaged because they feel like they can't ask their managers any questions. This is why it's essential to be open and willing to offer your employees support and guidance as needed.

Offering support will instill a sense of confidence in your staff and it lets them know that you're available to help. This means taking extra time to teach them how to complete a task, reassuring their progress, and solving work-related problems. 

This is especially essential for newly hired employees who are just learning the ropes. 

3. Encourage Collaboration

Encourage your employees to work together. This promotes a sense of teamwork and allows people to lean on their colleagues for support. It also reduces miscommunications resulting in workplace failures. 

Encouraging collaboration also allows employees to feel like people instead of just employees. Workplace relationships are important and these relationships allow employees to feel like they belong. Inclusive collaboration also can reduce competition between employees creating a more peaceful work environment overall. 

Collaboration also allows employees to learn from one another promoting better, more efficient work performance. This is especially true for newly hired employees who are eager to learn the in's and out's of the job from more seasoned employees.

4. Open Communication

Open communication means you are transparent, available, and willing to keep everyone in the loop. It means speaking to your employees and managers regularly as well. This includes updating employees about the company's progress, milestones, and goals.

Open communication provides you with a chance to express your company's values and mission. It also cultivates a sense of teamwork and pride in the company.

5. Be Appreciative

According to a study cited by Forbes, 79% of people who leave their job say it's because of a lack of appreciation. Be willing to offer employees meaningful recognition for a job well done. And, this doesn't necessarily need to come in the form of bonuses or raises, although those are always appreciated.

This means simply telling employees they did a good job. Cultivate a company culture that freely gives recognition and you can expect workers to feel more engaged and loyal. Encourage employees to also offer their peers recognition as well.

You could also show your appreciation by offering your employees promotions and relocation opportunities to advance their careers. If you're in need of employee relocation solutions and cost-effective benefits, the WHR Group can help. 

6. Encourage Work-Life Balance

Encourage and allow employees to have a life outside of work and to be themselves at work. This means allowing them to take vacation days, go to medical appointments, and being interested in their lives outside of work. It could also mean creating time for employees to socialize, work from home, or bring their pets to work. 

You could also organize volunteer and team building events outside of work time. For example, you could put together a team for a 5k race. This demonstrates to employees that you not only care about the work they produce, but also their health, their values, and who they are as people. 

The most important thing to encourage work-life balance is to be as flexible as possible. This allows employees to feel like they don't need to choose between their jobs and their families or other needs. 

7. Define Your Values

Make building and showing your values one of the most important day-to-day tasks.

Your values are your brand, and your brand is your company culture. Get clear on what your company values are, and employ these values like you would a marketing campaign. Whenever you have a chance to demonstrate these values, do so. 

How to Improve Company Culture
Knowing how to improve company culture ultimately excels the company's success. With happier, more productive employees, fewer miscommunications, and less turnover, your company will be a place that intrinsically attracts employees and promotes loyalty.

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