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Event Planning 101: 5 Essential Event Planning Tips for Businesses

According to Oxford Economics and Events Industry Council, 1.9 million meetings occurred in 2016. 

Whether you're hosting a small corporate event or planning a large event that attracts guests worldwide, it helps to have a plan. That way, you can host a successful event that can help generate interest and win you new business.

Here are five event planning tips so you can make your next big event an even bigger success.

1. Make a Checklist
A single event is made up of numerous small details. You need to consider everything from the venue, date and time, and parking to food, drinks, and guest list. 

By making a checklist and tracking your progress, you can stay organized and tackle problems as they arise. That way, you won't leave any forgotten details for the last minute—when they matter most.

2. Have a Clear Purpose
Consider your overall goal for this event. Are you informing guests about a new product, celebrating a recent triumph, or networking with other members of your industry? 

By recognizing the goal of your event, you can decide on some of the finer details. The event objective will help you narrow down your target audience, possible guest speakers, and help you market the event.

Discover more Corporate Entertainment Ideas to ensure a successful event. 

3. Market the Event
Speaking of marketing, don't forget to inform potential attendees of your event. Once the when, where, and other essential details are finalized, reach out to your target audience and spark their curiosity.

From online advertising to social media, there are numerous ways to market your event. Consider where your target audience spends their time and focus your efforts there.

Don't forget to use exciting, compelling language as you promote your event. You can also set up pre-registration to help you gauge the number of attendees.

That way you can build excitement and make adjustments as needed.

4. Have a Backup Plan
Consider what could go wrong and how you would react. That way, you have a backup plan set, whether or not you need it. 

Also, make sure there aren't any other big events planned on the same day. Here are a few upcoming local events to help your research.

5. Stick to Your Budget
According to EventMB, 82 percent of corporate event planners are most concerned about the budget.

Dedicate specific portions of your budget to the venue, catering, and entertainment. Prioritize the essentials first so you can avoid overspending.

As a result, you can stay within your budget and plan for extra expenditures if there's money left over. 

Plan an Event to Remember: Top Event Planning Tips
With these five essential event planning tips, you can plan a successful event your guests will talk about for years to come. Use these tips to plan your next event and watch your business grow off that success!

Check out the Economy & Business section of our blog for more tips for a successful business!


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