Senior Rides Introduces a Mascot for Southern Maryland

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Will “Bruce the Goose” become as familiar in Southern Maryland as the previously introduced “Opie the Otter?”

The St. Mary’s County Department of Aging is hopeful that its recently created “Bruce the Goose” mascot will become synonymous with the agency’s Senior Rides program and in turn, follow the public awareness success enjoyed by St. Mary’s County Health Department and its Opie the Otter mascot.

Both Bruce and Opie are the electronic illustration designs of Thieme Creative Media, a Solomons-based marketing, graphic design and website development firm. 

“Bruce the Goose is going to be a recognizable icon in the county for our Senior Rides program,” says Jennie Page, Deputy Director, SMCDA. “There are approximately 15,000 citizens 60 and over in our county.  Page indicated that at the current 258 percent growth rate, the area has the fastest growth rate in the state for this population segment. “We want to reach them with our ‘Bruce the Goose’ message.”

“Bruce is a lighthearted approach to reaching those seniors who have no other means of transportation.  Their collective need will hopefully be matched with the necessary recruitment of volunteer drivers, added Page”

TCM worked with Full Stride Communications of Leonardtown in brainstorming the initial design concepts for Bruce the Goose.


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