FacePlace: Social Media and the Work Place

Social media is no longer a fad or buzz word for college students, but a viable business administration medium. From Facebook to Twitter, LinkedIn to Foursquare, thrown in with a mixed bag of blog formatting tools and photo sharing sites, the options for promotion and communication are endless. 

Many find social media tools an unproductive distraction. Twitter can cause the common ADHD sufferer to up their meds after a day searching hash tags and @mentions! While there is validity in the criticisms of these tools’ affectivity, many have a critical place in today’s competitive market place.  

If you don’t believe the hype, just ask Facebook founder and CEO Mark Zuckerberg who just negotiated the company’s IPO agreement and presides over what has been named as the number 3 most valuable internet company in the world.  More on that story can be read here. Facebook has more than 500 million users.  From a corporate development perspective, friends and followers denote influence.  Even small companies spend thousands to share their brand promise to potential customers and employees.  The vast majority of social media sites are free to join.  However, time is money and it does require time to nurture and build a following or network.  Most things worthwhile require and investment of some sort.  


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