Esaterbunny photo experience coming to St. Charles Towne Center

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Esaterbunny photo experience coming to St. Charles Towne Center

Waldorf, MD - 3/28/2014

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By Press Release, SIMON Property Group, Inc.

Simon Property Group, Inc. (NYSE:SPG), a global leader in retail real estate, is hosting its annual Easter celebration festivities at St. Charles Towne Center, offering families the chance to participate in both traditional and unique seasonal events. The presenting sponsor for the 2014 Bunny Photo Experience is Gymboree. The Bunny Photo Experience begins March 28 and runs through April 19 at in the Sears Court. Kids will have the chance to visit with the Bunny and take home a treasured snapshot of the fun occasion.

“We love to hold family-friendly events at St. Charles Towne Center and we always look forward to watching children interact with the Bunny at Easter,” said Cristina Montanez, area director of marketing and business development at St. Charles Towne Center.

St. Charles Towne Center’s Caring Bunny™ event will offer families which have children with special needs a subdued environment to participate in the Bunny Photo Experience. Caring Bunny has been developed by SPG and is guided by AbilityPath.org, a national online resource hub and special needs community. Over 80 Simon® properties will host the Caring Bunny this season.

On Sunday, April 13 from 10:00 a.m. – 11:00 a.m., many steps will be taken to reduce sensory triggers, creating a more comforting environment for children’s cherished visit with the Bunny. The subdued environment is likely to include (specific elements or aesthetics may vary):

•Turning off in-mall music, stopping escalators located near the photo set, dimming the lights and shutting down fountains for the duration of the event.

•Eliminating queue lines through the use of a numbering system whereby guests approach the set when their number is called.

•Special activities geared toward the needs of the child during the ‘wait’ period to help the child understand what activities will occur during the visit.

The Simon Kidgits Club® will also host a special Easter Eggs-travaganza event in the Kidgits Play Area on Saturday, April 19 from 12:00 p.m. – 2:00 p.m., where families can participate in fun Easter crafts and activities, cookie decorating, prize giveaways and more! Visit http://bit.ly/EasterSCTC for more event details.

The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8.The Simon Kidgits Club has kept children and parents alike amused for over a decade with various events and activities while providing incentives for club members, such as special offers, rewards and games.

For more information about the Simon Kidgits Club and St. Charles Towne Center’s Easter events, visit www.simon.com/kidgits or connect on Facebook, Twitter or Instagram.



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