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Tips to Choose the Right Keywords for SEO

The first and foremost step you need to take to search engine optimize your website is to pick the right keywords and keyword phrases. It is these keywords that determine the amount and kind of traffic that you get to your site. Here are a few tips you could use, to choose the right keywords for your business:

Think like a customer

Unless you put yourself into the shoes of your customers, it is difficult for you to determine what exactly they are looking for and how. So think of yourself as a customer who wants to find one of the products or services that your business sells and figure out what you would type into Google. You can do some asking around here by consulting your friends, family members, or even existing customers. Their opinions and your inferences will tell you what phrases your customers would use to search for your products and services.

Analyze the competition

The easiest way to choose the right keywords is to explore the sites of your main competitors and see what kind of keywords they are targeting. You should get an idea if you read their content or go through their metatags. You can use these keywords to broaden your ideas.

Understand the concept of long tail keywords

You can make your own long tail keywords by combining three or more keywords or keyword phrases. Long tail keywords are less competitive when compared to the usual keywords and attract more relevant traffic to your website. They can also help you rank easily. Make sure the long tail keywords you choose, specify the products and services that you offer.

Use a keyword research tool

There are many keyword research tools such as Google Keyword Planner, SEMrush, Moz Keyword Explorer, and Ahrefs that can help you in searching for the right keywords and key phrases. They also give information on keyword volume, trends, competition, and similar keywords that you can use.

Once you have chosen your keywords and keyword phrases you will have to start using them wherever possible. This includes your website content, your blog posts, and even your social media posts.  Make sure you use them in a relevant and natural manner so that it becomes easier for your target audience to find you through the search engines.

Keyword optimization is one of the most important aspects of SEO. Nevertheless, you also need to focus on website accessibility for the disabled, if you want your website to appeal to all the visitors who visit your website. Going through the laws of ADA might help.


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