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Technical SEO - The Side You Didn’t Know

The common knowledge is that - SEO is built to increase traffic quantity of your website by writing relevant information and targeting the right keywords. But that’s the tip of the iceberg. Unbeknownst to many, there are different sides of SEO. What was mentioned earlier was On-Page SEO. Off-page SEO is link building. And the hardest part of them all - Technical SEO. Unlike on-page & off-page SEO, technical SEO focuses on the back-end part of the website. This side is so hard that people hire companies to do it for them like Charles Brian International.

In case you didn’t know Charles Brian International - is a Los Angeles-based company mastering SEO management on all sides. If you wish to save time and eyebrows, hiring a company like them will come in handy. But to give you a quick insight, let’s check out what Technical SEO is.

Technical SEO - The Side You Didn’t Know

Technical SEO Is The Dirty Work

People who have technical training on websites might get what Technical SEO is about. It’s the dirty side of work. In a nutshell, no one wants to do it unless it’s what you want. If the other two sides of SEO is the house, the technical side is the foundation. Before the wood, paint, furniture, and everything else to make a house beautiful, the barebone materials are used for the foundation. Having that foundation paves the way for a complete house.

How Does Technical SEO Affect Websites

As opposed to link building and keyword tagging, technical SEO focuses on the performance of websites. These include the following:

1. Speed - the time it takes for a website to load the whole page. As well as the time it takes for the browser to pick up the page from the cloud. Anything that has something to do with loading times, falls under speed. Search engines also rank websites based on speed.

2. Site Architecture - do you even look at a URL of a web page? Noticed that some have HTTP while others have HTTPS? “S” means secure. The biggest impact of site architecture is the fact that websites use URLs with HTTPS - marking it’s using a secure connection. Otherwise, search engines like Google will discourage you to visit HTTP websites.

3. Mobile Friendly - a website should be suited for mobile browsing too. Since more people rely on their smartphones and tablets, the use of mobile browsers has increased dramatically over the years. Google wants a mobile-friendly website for consumers as part of continuous service reliability.

4. Content Duplication - this is a common plague. Anyone with the knowledge of creating a website has the ability to copy and paste content. But, search engines are better than that. But then again, you need to tell search engines that your website isn’t duplicating any content. Google has their own tool for checking a website’s authenticity. You should check that out.

Technical SEO is like the ocean. It’s so deep and undiscovered. No one knows how deep technical SEO goes except for search engines like Google. That’s why SEO companies charge so much like Charles Brian International. Whatever the case may be, it’s the standard pricing of SEO optimization and you should get used to it.


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