Is SEO worth it?

Charlie Terry CEO of CEEK Marketing is asked if search marketing really worth it weekly. With this in mind, we have outlined several reasons why it is essential for your business:

1. SEO is a lot more complicated, but for the right reasons.

The techniques used to improve search engine results are more than just keywords. Focusing on optimal user experience while performing a range of methodic search engine optimisation strategies, your business will see higher positioning and a natural traffic increase. The strategies we use to put your business on the map at CEEK have a proven track record and ROI.

2. Search marketing is not going anywhere fast.

Search marketing is here to stay for the foreseeable future, with so much competition and information online, the users inital instinct is to go straight to google. Not only that, the keyword research now goes further into audio and video as more and more platforms adapt to their searchable needs. With all things considered, the link between the world wide web and real life proves the success of real optimisation for as long as it lasts.

3. Ranking higher on google is cheaper than traditional marketing.

Purchasing leads for an email campaign, driving in traffic and sales through social media advertising are still essential, however the ROI when it comes to organic search results is extremely high and has long term value. SEO remains at the core of your brand’s awareness and reputation online.

4. Search engines market share continues to grow.

Approximately 80%-90% of consumers check reviews online before making a purchase, the fastest and most common route is by searching the product and/or service through google. If a company does not manage it’s online pr effectively, through organic search, your potential customers will simply click on your competition and you will loose sales.


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